I have a few complaints about this article - or, at least, with this headline.
First, "Preppers" don't panic. By definition, they get ready ahead of time. It's the NON-Preppers who panic.
Second, while I don't doubt that recent events have caused a spike in the sale of prepper goods, I'll hazard a guess that not much of the buying is being done by the general public. It's being done by preppers who realize that time is getting short and that they [mostly] are woefully unprepared.
I can attest to that. Preparedness is never achieved. It is always a goal lying well ahead of wherever we might currently be.
We'll know when the non-Preppers begin to panic in earnest. For starters, there will be a big spike in the price of useful rural land. There just isn't that much of if it. While it spiked somewhat in 2002-2008, it's still undervalued, imo. When I see my land being assessed in the millions, it will be a clear sign that the non-Preppers have begun to catch on. Has that happened? Not so much.
As this post's headline says, "We're barely keeping up with the inflow of orders." Right there, you know that there's no panic buying. When there is, the headline will be "We AREN'T keeping up."
All we're seeing today is the usual selloff of milk, eggs and bread that comes to the East coast in the days before every blizzard warning. And not even that. Before a blizzard, all the stores pretty much sell OUT.