Don't panic, sire ... the vast male wizard conspiracy was already on this case before these commercials hit the television airwaves to Toadsuck, Georgia.
We have secretly co-opted this company's vendors and the material they are sending is anything but "comfy" - 100% itchy wool. Women will be shedding these bras lickety-split. So ... contrary to your initial observation ... we DO hope this company starts making panties, too!
But, yer majesty ... THIS is all on the NEEDS TO KNOW basis, so shhhhhhhhhhhhhhh!