http://www.breitbart.com/sports/2018/09/06/poll-nike-favorability-crashes-34-with-kaepernick-ad-campaign/
A poll from Morning Consult shows devastating results for Nike's brand favorability, in the days after making Colin Kaepernick the face of their new ad campaign.
According to the poll via Axios, Nike's numbers "dropped 34 points from a net +69 favorable impression (76% favorable, 7% unfavorable) among consumers to a net +35 favorable impression (60% favorable, 24% unfavorable)."
These numbers are nothing short of devastating for Nike, and with no other news worthy of note, there's no explanation for the sudden decline other than the company's commitment to Kaepernick. ...
The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence