The internet is full of ways to support black-owned businesses, but when visiting your favorite major retailer, it can get a lot tougher to find their products. A new campaign is calling on stores to make space for more of these businesses in something called the 15 Percent Pledge.
The campaign was created by Aurora James, a fashion designer and founder of the label Brother Vellies, and she is calling on major retailers like Target, Whole Foods, and Sephora to take the pledge. The campaign gets its name, as The Takeout pointed out, because 15 percent of Americans are black, according to the U.S. Census Bureau. Retailers who take the pledge would be promising 15 percent of their shelf space to black-owned businesses, which would make their stores' space at least proportional to the U.S. population. This would not only help to create more equity in the products consumers purchase, but it would also help put $14.5 billion back into black communities, according to the site.
MORE: http://www.yahoo.com/lifestyle/people-calling-stores-target-whole-120000209.html
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