Food company Frito-Lay has cut down the number of chips in each bag of Doritos as record inflation has raised production expenses.
A bag of Doritos has five fewer chips than it used to, the company toldQuartz. "Inflation is hitting everyone. … We took just a little bit out of the bag so we can give you the same price and you can keep enjoying your chips," a Frito-Lay representative said.
Other ubiquitous consumer products have fallen victim to "shrinkflation," Quartz reported. Bounty has cut three sheets from each roll of paper towels, and a box of Wheat Thins now has 28 fewer crackers.
Under the Biden administration, inflation has skyrocketed. Inflation reached a 40-year high last month, even before Russia's invasion of Ukraine caused energy prices to surge. The cost of food accounts for much of the inflation, with grocery prices up 8.6 percent from last year.
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