De: "I'd be pretty annoyed and would hold a grudge against Ford from that day forward."
(1) You will get a free consolation prize. A free pillow with a picture of the Form emblem on one side and an Ford truck on the other.
(2) Most Americans are too dumb to hold a grudge effectively. If they actually thought long term, they wouldn't buy Android phones, nor stick with AT&T, nor vote again for the candidate that put that bad law into effect which raised their taxes, etc.
(3) And that pillow is really soft. And they will give you $1000 off sticker price if you buy today, and put your name in another raffle.