That reminds me...
Once upon a time I bought an apartment building named "Essex House".
I kept having applicants, and even tenants struggling with the pronunciation:
"Excess House" was pretty common.
"Esex House"
"ExSex House"
and, too often, "Sex House"
There were a lot of single mothers there, so the confusion almost could be excused. However, the last one was the final straw.
So I changed the name to something less titillating.