Atomic Bob's Stock Forum - The Golden Thread

The NFLâ€™s decision to put the Kansas City Chiefs matchup with the Miami Dolphins on Peacock Saturday hurt their ratings to the tune of millions of fans. Fans were upset the league decided to put a playoff game on an over-the-top streaming service instead of on a TV network.

Peter King, a partner of NBC, wrote this week the league purposely gave Peacock the Chiefs/Dolphins game because of the hype surrounding both teams in the playoffs. The league believes over-the-top streaming services is the future of watching football.

The data shows the league, and Peacock has a lot of ground to catch up between now and that future date.

According to Jimmy Traina with Sports Illustrated, the league likely lost 10-12 million fans for the Dolphins/Chiefs contest by showing the game on Peacock outside Kansas City and Miami.

Jimmy Traina (@JimmyTraina) ~ So despite NBC bragging about 23 million on Peacock for Dolphins-Chiefs:

Browns-Texans: 29 million
Rams-Lions: 36 million
Packers-Cowboys: 40 million

NFL probably cost itself 10-12 million with Peacock money grab.

The Chiefs/Dolphins game had the lowest Super Wild Card weekend ratings. The Browns/Texans matchup received six million more viewers than the prime-time matchup in Kansas City.

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The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence

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