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Re: Super Bowl Ads Avoiding Woke Politics to Appease Constrained Consumers Tightening Their Belts in Biden's Economy

By: Beldin in 6TH POPE | Recommend this post (0)
Tue, 06 Feb 24 2:56 AM | 36 view(s)
Boardmark this board | 6th Edition Pope Board 		Msg. 49887 of 58537
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... Corporations are more risk-averse than ever when it comes to high-profile marketing campaigns.

“Advertisers are very aware that things can go wrong at the Super Bowl,” Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, who has studied Super Bowl commercials with his students for years, told Variety.

Thanks to social media, he said, marketers realize that any ad can “manage to annoy people or cause backlash. Nobody wants to put their career on the line with a certain piece of Super Bowl footage. There is a huge incentive to be cautious.” ...

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Super Bowl Ads Avoiding Woke Politics to Appease Constrained Consumers Tightening Their Belts in Biden’s Economy
By: Decomposed in 6TH POPE
Tue, 06 Feb 24 2:46 AM 		Msg. 49883 of 58537

February 5, 2024

Super Bowl Ads Avoiding Woke Politics to Appease Constrained Consumers Tightening Their Belts in Biden’s Economy

by David Ng
Breitbart.com


This Sunday, Super Bowl viewers at home will reportedly see far fewer commercials promoting woke politics as advertisers try to avoid alienating consumers who are already being pummeled by record prices in Joe Biden’s economy.

In other words: don’t expect a repeat of 84 Lumber’s infamous border wall commercial or Budweiser’s screed on immigration.

Corporations are playing it safe this year, relying on humor and non-controversial celebrities, according to a Variety report.

“Life generally is more difficult for consumers. They are more constrained,” Michelle Deignan, vice president of U.S. Oreo operations, part of Mondelez International, told the outlet. Oreo will have a commercial during Sunday’s game starring Kris Jenner.

“I think you’ll see those brands that lean into nostalgia, humor, emotion at the Super Bowl … those brands will resonate with the consumer.”


Corporations are more risk-averse than ever when it comes to high-profile marketing campaigns.

“Advertisers are very aware that things can go wrong at the Super Bowl,” Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, who has studied Super Bowl commercials with his students for years, told Variety.


Thanks to social media, he said, marketers realize that any ad can “manage to annoy people or cause backlash. Nobody wants to put their career on the line with a certain piece of Super Bowl footage. There is a huge incentive to be cautious.”

A 30-second spot at this year’s CBS broadcast costs about $7 million, according to an Ad Age report.

That represents a 75 percent increase over the last ten years.

Under Biden’s presidency, American households are facing record prices for necessities including food, energy, rent, and insurance. Credit card debt is skyrocketing as consumers are being forced to borrow to make ends meet.

http://www.breitbart.com/entertainment/2024/02/05/super-bowl-ads-avoiding-woke-politics-to-appease-constrained-consumers-tightening-their-belts-in-bidens-economy/

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