With only 19.5 million viewers, Sunday night’s Academy Awards bombed with the fourth-lowest viewership in Oscar history.
Naturally, the sycophants in the corporate media who need Hollywood’s ad dollars and refuse to admit America will never embrace their fascist Woke Revolution are spinning this failure with these howler headlines: “Oscars 2024 Hit 4-Year Viewership High With 19.5 Million” and “TV Ratings: Oscars Score Post-Pandemic Highs” and “‘Barbenheimer,’ and an Early Start, Boost Oscar Ratings to 4-Year High.”
But facts are facts, and a mere ten years ago, in 2014, the Oscar telecast drew 43.7 million viewers. Hell, five years ago, in 2019, 30 million tuned in.
But by all means, celebrate that 19.5 million.
Also of interest is the fact Oscar is losing younger viewers. And again, here’s how the entertainment media sycophants spin it:
Read the paragraph again and ask yourself what’s missing. You will notice we get all the “good news” about how Sunday’s telecast improved in total viewers over the 2022 and 2023 telecasts. But-but-but where’s the 18-49 comparison to last year? Why is that left out? And why does that last sentence make that 3.81 rating sound like a triumph?
I’ll tell you why… It’s because you’re being lied to through omission. That all-important age demo in the 18-49 range that sets advertiser rates was down a full five percent from last year.
Regardless, here’s the real reason Sunday night’s Oscars should be considered a massive failure…
Sunday should have been a perfect ratings storm for the Academy Awards. First, the telecast started an hour earlier than in previous years. Second, and for the first time in 20 years, a movie normal people turned into a bonafide blockbuster—Christopher Nolan’s Oppenheimer—was the Best Picture frontrunner. That hasn’t happened since 2003’s Lord of the Rings: The Return of the King.
In addition to Oppenheimer, another blockbuster, Barbie, was advertised as a key part of the telecast, especially in the Best Song department.
After 20 years of sh*t Best Picture winners normal people ignored in droves — movies like Birdman, Parasite, CODA, Everything Everywhere All at Once, The Shape of Water, Moonlight, The Artist, and Slumdog Millionaire, Oscar was suddenly gifted with a turning back of the clock to a time when movies normal people actually saw — Titanic, Braveheart, Forrest Gump, Schindler’s List — were in the Best Picture spotlight. And the result…
The fourth worst ratings in the 50 year history of the telecast.
Anyone who cares about the cultural relevancy of movies is not sleeping well. What are the odds those the blockbuster planets align again for Oscar?
There was a time when the commerce and art planets always aligned, when movies normal people could actually relate to dominated the Oscar conversation. Hell, there was a time when the Oscars were so relevant that a Best Picture nomination blew up that title’s box office.
No more.
The sycophants in the media will blame streaming and social media and the pandemic and Putin and the fluoride in the water, but they will never tell the truth, and that’s this…
Jimmy Kimmel sucks. He’s smug, divisive, not terribly funny, and no one watches his late-night show. America long ago rejected him.
Because the entertainment industry is hyper-politicized, fascistic, and talentless, most movies today suck. Instead of artists making their points and saying what they want said through theme, metaphor, moral complexity, multi-dimensional characters, we are scolded, shamed, yelled at, insulted, and pummeled with gay sex and identity politics. Instead of being fun and sexy, bold and provocative, we get safe and dull lectures and stories easy to predict based on what is “correct” politically.
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