Home improvement and agriculture retailer Tractor Supply announced Thursday that it is eliminating it’s diversity, equity and inclusion (DEI) activism initiatives and will focus instead on selling its products and focusing on “rural America priorities.”
The retailer, which has 2,250 stores and more than 50,000 employees, had become the focus of strong feedback from its customers after adopting DEI policies and taking part in non-business activities like pride festivals and voting campaigns.
This means that going forward, Tractor Supply will:
• No Longer submit data to the Human Rights Campaign. • Refocus their Team Member Engagement Groups on mentoring, networking and supporting the business. • Further focus on rural America priorities such as ag education, animal welfare and veteran causes. • Eliminate DEI roles and retire current DEI roles while maintaining a respectful work environment. • Withdraw carbon emission goals and focus on land and water conservation efforts. • This policy shift marks one of the biggest and most complete reversals of corporate wokeism to date.
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