Technology and space exploration billionaire Elon Musk appears to be mulling a potential purchase of the Comcast-owned, left-wing MSNBCnews network. Since the 2024 election, MSNBC has seen its ratings plummet, and its parent company is moving to sell the flagging network along with other media properties, including CNBC.
The discussion of a potential Musk bid for MSNBC is catching fire on his social media network, X (formerly Twitter), after a post by President-elect Donald J. Trump’s son, Donald Trump Jr., suggesting Musk purchase the tanking network. “Hey [Elon Musk] I have the funniest idea ever!!!” he wrote on Friday, prompting Musk to respond: “How much does it cost?”
Following up on Donald Trump Jr.’s post, Musk responded to the announcement of Comcast’s sale of MSNBC, stating: “The most entertaining outcome, especially if ironic, is most likely,” suggesting he actually intends to consider a bid.
Combined, the properties Comcast is considering spinning off—including MSNBC, CNBC, USA Network, and others—have an estimated value of $8 billion. This is roughly 18 percent of the price Musk paid for Twitter in 2022.
MSNBC and other major corporate news networks have struggled with ratings over the past several years, with their viewership falling further in the aftermath of President-elect Trump’s landslide election victory.The National Pulse reported earlier on Friday that the left-wing network’s banner morning show, Morning Joe, has suffered a catastrophic ratings collapse in the last week, losing 16 percent of ts viewers since Monday.
Overall, MSNBC has seen a 54 percent drop in viewership since the November 5 presidential election—losing approximately 1.1 million viewers.
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