http://twitchy.com/warren-squire/2025/02/02/january-msnbc-averaged-only-63000-demo-viewers-in-primetime-n2407689
Young adults and middle-aged viewers are abandoning MSNBC. In the highly important 25-54 demographic, the left-leaning cable ‘news’ outlet averaged a mere 63,000 viewers for the month of January. That’s down a whopping 41% from January 2024.
Mark Mitchell, Rasmussen Reports (@Mark_R_Mitchell) ~ If you had a bad January (you probably didn't), just know this ... MSNBC averaged only 63,000 demo viewers in primetime.
WW (@the_urb) ~
Oof, indeed!
We live in interesting times. A cable outlet with talent making multiple millions a year is putting up viewership numbers that are less than what average Americans with YouTube shows and TikTok accounts are getting.
Kyle Becker (@kylenabecker) ~ Your average social media influencer gets far more impressions and exposure on X than MSNBC has viewers. Hilarious.
𝗦𝗵𝗼𝘄 𝗠𝗲 𝗧𝗵𝗲 𝗗𝗮𝘁𝗮 (@txsalth2o) ~ My post on f’ing baby showers broke 12M impressions. 🤣
LetsGoBFLO (@HistorianUSA1) ~ Regional or mid-market AM talk radio blows those numbers away. MSNBC will be sold off and the disgrace that runs that network will be unemployed.
Sernas7 (@tccell) ~ There are hundreds of mid-level content creators on this app and others that exceed that in multiples of 10.
Many are suspicious about how MSNBC can remain on the air if it’s languishing at the bottom of cable viewership.
Brock Kane (@OldRichGamer) ~ In a sane world, that would not be a viable network. How do they stay on-air?
Comcast is getting bled dry ... which is why it desperately wants to sell MSNBC.
Truth (@TheTruthSearUm) ~ The only way MSNBC keeps the light on is thru Big Pharma advertising.
Brock Kane (@OldRichGamer) ~ Unfortunately you're correct. But when Robert F. Kennedy Jr gets his way. No more Big Pharma television ads. Then we'll see a massive change on all the networks. Good times ahead.
If pharmaceutical companies can no longer advertise on television, this will further damage the already-crumbling legacy media landscape.
President Donald Trump’s second term and crashing ratings may be affecting on-air MSNBC hosts.
Tiberious Spock (@tiberious_spock) ~ That’s horrific. I actually tuned into Rachel Maddow for a few minutes as I normally like to dip into CNN and MSNBC briefly to see what the cults are saying. Maddow looks rough!
Kenyon Wallace (@gomtuu359) ~ Be great to finally see Maddow for what she is - completely irrelevant.
Rachel Maddow reportedly makes $25 million a year for hosting her MSNBC show. That can’t be sustainable with the ratings woes the outlet is suffering. We would not be surprised if she is kicked from the channel and joins fellow cable TV has-beens like Jim Acosta and Don Lemon doing an online show from her living room.
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