Being RedState's resident culture guy, I was sent this report from Variety from my friend and colleague Joe Cunningham about Disney/Marvel's newest outing; "Captain America: Brave New World." This is a film that's been in the works for some time, and it's being built off events in the MCU that are less than interesting. The film's bones aren't strong, which means they would really have to deliver something great in order to win back audiences.
However, reading the Vulture article, it's pretty clear that Disney/Marvel is just not capable of delivering that right now, and judging by the words of one anonymous crew member, it's because the company isn't sure what to do in terms of direction:
I worked on the reshoots. I think everyone on the crew knew this is probably not going to be a good film. Some of the action sequences were not believable. We had a lot of frustrations on set. After principal photography was finished, it was like, “Oh, we’re going to introduce the leader of the Serpent Society.” It was on, then it was off, then it was on again. That’s very expensive to do. My co-workers who spent more time on Brave New World than I did said, “Yeah, this has been a really rough production.”
When the studio had its test in front of an audience, it didn’t respond. Maybe they don’t want to see anything political in an election year? Maybe they were divided on who they were voting for? General Ross reads as an allusion to Trump. He’s this very powerful general who becomes kind of a fascist and turns into a raging Red Hulk. This is my opinion, but I think Disney was realizing, Hey, we’ve been bleeding for a while. Let’s try not to piss off our core base any more than we have been over the last couple of years. They know you’re going to lose a lot of your audience that way.
The anonymous crew member goes on to discuss how studio heads were worried that various parts of the film would be interpreted by audiences as allegories or references to real-world things, such as Harrison Ford's "Red Hulk" being interpreted as a stand-in for Donald Trump, which would create further anger in America, especially after he ran away with the vote. The original name for the movie was "Captain America: New World Order," but they found that some interpreted that to mean “Jews run the world,” and with Israel at war with Hamas in Gaza, they were afraid of how that might be interpreted.
All of this speaks to a studio that is in the weeds and very, very afraid. So afraid that it's unable to find a direction to go with, and stick with it.
But this is the audience Disney/Marvel cultivated. They primed viewers to expect message-centered storytelling with neutered characters and plots that drag out. They allowed a small group of ideologically obsessed activists to replace real storytellers, and proceeded to abuse and pervert its own product until the MCU is unrecognizable from what it once was.
It taught us to expect this from them, and as such, we taught Disney/Marvel to be afraid of our rejection. The thing is, we don't have to partake in their output, but they do have to partake in our money. They need us, but we never needed them, and they're finding this out the hard way only now.
I don't think it's impossible to win people back into the theaters. The idea of "superhero fatigue" is an excuse made by executives who never wanted to admit going woke was making them go broke. I love Superhero films. I just hate bad movies, and that's what this really boils down to. It's not superhero fatigue, it's bad movie fatigue.
Perhaps the rewrites and reshoots are Marvel trying to course correct, albeit clumsily. A part of me hopes that is the case, but I'm not quite sure yet. This could be a recovering patient trying to find their feet again, or it's a drunk stumbling around without direction.
Time will tell, but one thing is for sure... you've really scared the hell out of Disney.
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