Many event organizers are already thinking about using mobile devices to interact with their attendees and increase the efficiency of the event.
As an event producer, you can take advantage by building a native mobile app that delivers content related to your specific event and provides features to help attendees get the most from it.
Your event is coming soon and you still don`t have such an app?
Here are 13 main reasons why you should provide mobile application for your participants:
1. Easy access to event info. Give your attendees all the event information in a truly interactive format. Let them view additional info about speakers, sessions and sponsors. Engage at your event like never before.
2. Connection with attendees. Thus it is impossible to predict everything and some changes can appear at the last moment, you are able to notify the participants about any updates in a very comfortable way.
3. Additional value for sponsors. The app lets you showcase your sponsors` logos, history, details,contacts and more to a very targeted audience. That increase their visibility and interaction with attendees.
4. Personalized agenda. Perfect opportunity to create personal schedule easy and fast. No chance to miss an interesting topic.
5. No paper trash and harm to nature. Organize a more sustainable event with less printing and the ability to make last minute changes live. Care about environment – the app is more eco than paper brochures.
6. Not dependent on the Internet. Native mobile application works no matter whether there is wi-fi at the venue or not. You're not tied to the World Wide Web.
7. Great for multiple events. If your events are regular such an app will be the best solution. Be sure attendees get the info about the next event in time.
8. Simplified web interfaces for mobile devices. Mobile app can contain all the information from the website but in a simple form. The app can be white-labeled, so your logo and branding appears there.
9. Map of venue. Ensure delegates know how to get to the right place. Also provide them with the detailed map of the venue so no one is lost.
10. Prestige and modern. The event will be associated with doing something cool and progressive, while at the same time providing a useful service to participants.
11. Real time feedback. Before, during or after the event attendees can contact organizers and share their thoughts. After all, if you are in your participants’ pockets, you really can't get any closer!
12. Marketing tool. Customized mobile application will be a great advertisement for any business. That will also help to increase brand loyalty.
13. Reliable assistant. To ensure your attendees won't lose brochures with the conference info implement it into the mobile phone – device that is always with you.
However, for mobile application to be a cost effective, sustainable and truly interactive element of the event, you need to consider exactly what you hope to achieve. Anyway event attendees will thank you for mobile app and service.
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