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Lego Is for Girls

By: Yossel in EDUCATION | Recommend this post (0)
Mon, 09 Jan 12 4:32 PM | 1377 view(s)
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Lego Is for Girls

Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.” Will girls buy in?

Brad Wieners

link-
http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html?campaign_id=rss_topStories




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