Michael Tomasky on Obama’s Gaffe and How His Campaign Lost Its Groove
by Michael Tomasky Jun 9, 2012 4:45 AM EDT
Yes, the press-conference gaffe—saying “The private sector is doing fine”—was bad. But it wouldn’t have been so painful if the president didn’t seem so lost.
Well, let’s just say Barack Obama hasn’t been on his game this week. The Friday-morning stumble at the press conference—“The private sector is doing fine”—is going to live on in thousands of 30-second attack ads. But that isn’t the biggest problem by a long shot. In fact, it merely draws attention to his biggest problem, which Eleanor Clift nicely identified in her Friday column: the campaign isn’t telling a story. And there is a story to tell, even about the private sector. It’s a slightly more complicated story than the one Mitt Romney is telling, and more complicated means harder, but it doesn’t mean impossible.
The story, in a nutshell, is this: we inherited a total disaster, things are getting better, and Romney will bring us back to disaster. The last part is the most important: putting the emphasis back on the challenger.
much more:
http://www.thedailybeast.com/articles/2012/06/09/michael-tomasky-on-obama-s-gaffe-and-how-his-campaign-lost-its-groove.html?utm_medium=email&utm_source=newsletter&utm_campaign=cheatsheet_morning&cid=newsletter%3Bemail%3Bcheatsheet_morning&utm_term=Cheat%20Sheet
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