Big Oil Told in Secret: Use Dirty Tricks
The oil and gas industry got some blunt advice from a veteran political consultant: fight dirty. Richard Berman recently told industry executives in a closed-door speech if they want to stop opponents, they should use tactics like digging up embarrassing tidbits about environmentalists and liberal celebrities. (An offended executive leaked Berman's remarks to The New York Times.) Berman was soliciting up to $3 million to finance a PR campaign called "Big Green Radicals.
" Don't worry about offending the public, he said, because “you can either win ugly or lose pretty.”
Read it at New York Times
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