Go Rachel!
Fox News Crushed As Younger Viewers Flock To MSNBC’s Rachel Maddow
By Jason Easley on Mon, Apr 4th, 2016 at 8:40 pm
Last Friday, MSNBC's Rachel Maddow Show attracted more younger viewers than every Fox News program that aired from 4 PM-11 PM.
Maddow drew 315,000 younger viewers for a Friday night broadcast. Maddow’s audience with viewers age 25-54 was bigger that both The O’Reilly Factor (301,000) and The Kelly File (280,000) on Fox News. Maddow’s show had the largest 25-54 audience of any of the programs on MSNBC, CNN, and Fox News. Even though MSNBC is not on basic cable and appears in fewer homes, Maddow came within 500,000 total viewers of beating Fox News in her 9 PM timeslot.
Rachel Maddow’s strength with younger viewers demonstrates that younger people will watch cable news, even on a Friday night, if the program is appealing. Maddow’s success also highlights the ongoing problem that Fox News is having with attracting younger viewers. Megyn Kelly was supposed to help Fox attract a younger audience, but the network’s viewership continues to mirror the demographics of the Republican Party.
Fox News’ audience is predominately older, whiter, and more conservative than the rest of the country. The Fox News is the oldest audience on all of television. Fox News has been cleaning up regarding overall viewership. Fox was even the highest rated network on all of cable, but the big total viewership numbers can’t hide the problem that Fox is having attracting younger viewers.
more:
http://www.politicususa.com/2016/04/04/fox-news-crushed-younger-viewers-flock-msnbcs-rachel-maddow.html
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